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Analytics Across the Enterprise: How IBM Realizes Business Value from Big Data and Analytics
by Brenda L. Dietrich, Emily C. Plachy,and Maureen F. Norton has just published. This book contains dozens of case studies and is available in printed and ebook formats.

If you order now you can get a special 35% discount on the book on the publisher’s site when using the following coupon code. The coupon code is to be used at checkout and is case sensitive.

Coupon code:IBM3034

Order here.

 
About the Book

This book demystifies your analytics journey by showing you how IBM has successfully leveraged analytics across the enterprise, worldwide. Three of IBM’s pioneering analytics practitioners share invaluable real-world perspective on what does and doesn’t work and how you can start or accelerate your own transformation. The book provides an essential framework for becoming a smarter enterprise and shows how IBM has driven value from analytics throughout its business. Coverage includes

Creating a smarter workforce through talent analytics
More effectively integrating and optimizing supply chain processes
Systematically improving financial forecasting
Capturing surprising benefits in auditability and accountability
Reaching more B2B or B2C customers and deepening their engagement
Optimizing manufacturing and product management processes
Deploying your sales organization for maximum effectiveness and value
Achieving new levels of excellence in service delivery
Transforming IT to enable wider use of analytics
“Measuring the immeasurable” and filling gaps in imperfect data

 
Hear directly from the authors and learn more about the book
Click here to watch the Meet the Author Video

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View a Sample Chapter
Click here to read Chapter 1

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Italy
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For other countries, please contact me.

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