mobile strategyBefore I got an iPhone – my cell phone pretty much resided in my car.  I hardly ever brought it in the house and 80% of the time it never made it into my pocketbook.  Times have changed.  This morning, I used my phone in the following ways:

While still in bed:

  • Checked the weather
  • Checked CNN
  • Read my email
  • Read Facebook
  • Transferred money from my checking account to my banking account

Once I moved outside to the deck, I :

  • Played Words with Friends
  • Did an online grocery order
  • Downloaded a song from iTunes
  • Took a picture of a Pelican out on the dock and sent it to a friend
  • Watched a TED Conference video

I then drove to Dunkin Donuts for an Iced coffee and a bagel.  When I got to the window – I handed the cashier my phone and paid for the order with my Dunkin Donuts app.

My mobile strategy is to never have my phone more than six inches away from me.  I’m not proud of that – but that’s just the way it is.

For companies – a mobile strategy is complicated.  At IBM, I don’t think you can work for ten minutes without seeing or hearing, BIG DATA, CLOUD, ANALYTICS and MOBILE.  And when you hear MOBILE at IBM – you also tend to hear the name Dirk Nicol.  Dirk is the Program Director, Software Group Mobile Platform Product Management at IBM.  When he expressed interest in writing a book for IBM Press, we were over the moon.  I always say, for us to publish, it’s got to the right person, on the right topic at the right time.  All of that rings true for Dirk’s book – Mobile Strategy – How Your Company Can Win by Embracing Mobile Technologies.   Mobile Strategy   gives IT organizations all the guidance they need to navigate a complex landscape, leverage its opportunities, and protect their investments along the way. Dirk clearly explains key trends and issues across the entire mobile project lifecycle. He offers insights critical to evaluating mobile technologies, and presents proven best practices based on real-world case studies from his extensive experience with IBM’s enterprise customers.

The book will be available in hardcopy and ebook and can be pre-ordered here.

Be sure to use coupon code:  IBM4916   to save 35% off. (coupon is case sensitive)

 

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