A few years ago I started reading Ed’s blog.  At that time, I didn’t read many blogs by IBMers.  More than anything, I loved reading the comments section of the blog.  Customers, partners – all folks that commented were direct, open and honest.  And the thing was – so was Ed.  I often thought every product manager should have this type of dialog.  Everyone wins.

A few years ago, we, (IBM Press Books) had a few calls with Ed to discuss topic ideas for the program – which brings me to the #10 reason on my list.

10.  Ed brought to light the importance of  XPages.  With more than 100 IBM Press books published, no other topic excited me as much as the books we published on this topic.  The authors of Mastering XPages, XPages Portable Command Guide and XPages Extension Library all delivered amazing content, met their deadlines and were a pleasure to work with.  The “Lotus” community embraced the books and gave me a reason to delight in reviews and comments on Twitter.  It all started with Ed.

9. The reach of Ed.  We have published books on Lotus Notes, Connections and XPages.  Whenever I asked Ed to post about a book on his blog he did.  I would then sit back and wait for my next report on book sales.  His blog always produced a boat load of referrers and a huge amount of coupon codes being used to get a book discount.  Our best referer!

8.  Ed’s availability.  Ed is a busy guy.  In addition to living much of his life on planes and traveling around the world – he’s a product manager  with a lot of responsibly.  Ed has always made time for a call.  Has always been immediate in his responses.

7.  He is open to ideas.  As I stated earlier – I love Ed’s blog.  I love his “tweets”.  His Facebook updates.  I could never stop from thinking how much of what he did was influenced by his “social” presence.  And how good at it he was.  I wanted him to share his experience with “the world” as a way for individuals to foster a dialog with their community.  Steve Stansel and I pitched Ed on the idea of writing a book.  I know we took him by surprise.  It’s a huge time commitment.  It’s hard work.  He asked us to give us some time to think about.  The fact that he didn’t say “no” gave me reason to hope.  I kept my fingers crossed.

6.  Ed says YES.  Ed gave the book writing opportunity a lot of thought.  He spoke to wife.  His manager.  Himself.  And he said yes to writing a book.  There are some people you meet along the way that are “yes” people.  Ed is a “yes” person.

5. He asks questions.  Throughout the process of writing  his book, Ed always asked great questions.  He is always willing to learn.

4. Ed is a great communicator.  See his author video for Opting In here

3.  Ed delivered a terrific book.  I am not just saying that because I am a co-manager of IBM Press books.  I told Ed I had tears in my eyes when I finished the first few chapters.  It was pure joy to see how well he did on the content.  He exceeded any expectations I had.  That’s Ed.

2.  Ed is filled with enthusiasm.  It’s infectious.  He get’s excited at the milestones.  He makes me want me communicate great news to him.  He makes me want to do my job to the highest of my abilities.

1. Ed’s a mench.  My grandmother used that word on a few occasions.  It was reserved for the best of the best.  From the net, “A German word which, in Yiddish, means “a good person”. A mench is a particularly good person with the qualities one would hope for in a dear friend or trusted colleague; a gentleman.”  That’s Ed.

Check out Opting In – Lessons in Social Business from a Fortune 500 Product Manager.  It’s available in hardcopy or ebook. 

Use discount code BRILL at checkout to save 35% and free shipping in the US by ordering here.

.Opting In