January 2013


The top-selling books at IBM Connect were Social Business Books by IBM’s Sandy Carter and Ed Brill.  Sandy (Get Bold) had multiple signings and Opting In by Ed Brill was hot off the press from the publisher.    The attendees loved Jane McGonigal author of Reality is Broken – she is all GAMING all the time.    Our “hat trick” of three XPages books continue to be must read for attendees and users will have to more to choose from in the upcoming year as we look to publish two more XPages books.

Ready to go shopping?  All of the books link to their hardcopy page on Amazon but you can always opt for the ebook.

Opting In 

Get Bold 

Reality is Broken

XPages Extension Library 

XPages Portable Command Guide


The Power of Real Time Social Media Marketing

IBM Lotus Sametime 8.5.2 Admn

Mastering XPages 

Speak with Confidence

Social Media Analytics

Little Green Book of  Getting Your Way 

User Adoption Strategies

The TAO of Twitter

Perfect Phrases for Dealing w Difficult People


Headfirst HTML5

JavaScript and jQuery

The Art of Talking to Anyone

Organizing for Success


A few years ago I started reading Ed’s blog.  At that time, I didn’t read many blogs by IBMers.  More than anything, I loved reading the comments section of the blog.  Customers, partners – all folks that commented were direct, open and honest.  And the thing was – so was Ed.  I often thought every product manager should have this type of dialog.  Everyone wins.

A few years ago, we, (IBM Press Books) had a few calls with Ed to discuss topic ideas for the program – which brings me to the #10 reason on my list.

10.  Ed brought to light the importance of  XPages.  With more than 100 IBM Press books published, no other topic excited me as much as the books we published on this topic.  The authors of Mastering XPages, XPages Portable Command Guide and XPages Extension Library all delivered amazing content, met their deadlines and were a pleasure to work with.  The “Lotus” community embraced the books and gave me a reason to delight in reviews and comments on Twitter.  It all started with Ed.

9. The reach of Ed.  We have published books on Lotus Notes, Connections and XPages.  Whenever I asked Ed to post about a book on his blog he did.  I would then sit back and wait for my next report on book sales.  His blog always produced a boat load of referrers and a huge amount of coupon codes being used to get a book discount.  Our best referer!

8.  Ed’s availability.  Ed is a busy guy.  In addition to living much of his life on planes and traveling around the world – he’s a product manager  with a lot of responsibly.  Ed has always made time for a call.  Has always been immediate in his responses.

7.  He is open to ideas.  As I stated earlier – I love Ed’s blog.  I love his “tweets”.  His Facebook updates.  I could never stop from thinking how much of what he did was influenced by his “social” presence.  And how good at it he was.  I wanted him to share his experience with “the world” as a way for individuals to foster a dialog with their community.  Steve Stansel and I pitched Ed on the idea of writing a book.  I know we took him by surprise.  It’s a huge time commitment.  It’s hard work.  He asked us to give us some time to think about.  The fact that he didn’t say “no” gave me reason to hope.  I kept my fingers crossed.

6.  Ed says YES.  Ed gave the book writing opportunity a lot of thought.  He spoke to wife.  His manager.  Himself.  And he said yes to writing a book.  There are some people you meet along the way that are “yes” people.  Ed is a “yes” person.

5. He asks questions.  Throughout the process of writing  his book, Ed always asked great questions.  He is always willing to learn.

4. Ed is a great communicator.  See his author video for Opting In here

3.  Ed delivered a terrific book.  I am not just saying that because I am a co-manager of IBM Press books.  I told Ed I had tears in my eyes when I finished the first few chapters.  It was pure joy to see how well he did on the content.  He exceeded any expectations I had.  That’s Ed.

2.  Ed is filled with enthusiasm.  It’s infectious.  He get’s excited at the milestones.  He makes me want me communicate great news to him.  He makes me want to do my job to the highest of my abilities.

1. Ed’s a mench.  My grandmother used that word on a few occasions.  It was reserved for the best of the best.  From the net, “A German word which, in Yiddish, means “a good person”. A mench is a particularly good person with the qualities one would hope for in a dear friend or trusted colleague; a gentleman.”  That’s Ed.

Check out Opting In – Lessons in Social Business from a Fortune 500 Product Manager.  It’s available in hardcopy or ebook. 

Use discount code BRILL at checkout to save 35% and free shipping in the US by ordering here.

.Opting In

connect book signings

It’s all about Social Business and XPages.  Stop by the conference to meet an author and get your book signed.  It’s a great time to get some one on one time with an expert.  As always, all books will be 20% off.

Opting In: Lessons in Social Business by a Fortune 500 Product Manager Mon. 6:00 pm – 7:00 pm
Get Bold: Using Social Meda to Create a New Type of Social Business Mon. 6:15 pm – 7:00pm
XPages Extension Library Mon.7:00 pm – 8:00 pm
Socialized Tues.9:30am -10:30am
The Power of Real Time Social Media Tues.9:30am -10:30am
Get Bold: Using Social Meda to Create a New Type of Social Business Tues.9:30am -10:10am
XPages Portable Command Guide


Reality is Broken – Why Games Make Us Better

Wed.2:30pm – 3:30 pm

Wed. 9:30am – 10:00 am