For many years I have been bringing James Taylor’s , Smart Enough Systems: How to Deliver Competitive Advantage by Automating Hidden Decision to vairous bookstores that I manage at IBM Conferences.  I always thought it had the coolest cover!  Love it.  Not all IBM Press authors are IBM employees – and James is the CEO of Decision Management Solutions.  His new book,  Decision Management Systems: A Practical Guide to Using Business Rules and Predictive Analytics is valuable content to IBM customers.   If Business analytics and Business Rules (ilog) and predictive analytrics (SPSS) are on your radar – you are going to eat up this content. Read on for a discount coupon that will save you 35% off on the book and free shipping in the US.

About the book:

The field’s leading expert demonstrates how to use decision management systems to drive unprecedented levels of business value. James Taylor shows how to integrate operational and analytic technologies to create systems that are more agile, more analytic, and more adaptive. Through actual case studies, you’ll learn how to combine technologies such as predictive analytics, optimization, and business rules – improving customer service, reducing fraud, managing risk, increasing agility, and driving growth.

Order now at 35% off using coupon code TAYLOR4389 at checkout, plus free ground shipping within the U.S.

Click here to learn more and order.