It was nearly a year ago when IBM Press Books was contacted by corporate marketing for expertise on book publishing. Three great journalists were working on a book looking at 100 years of IBM. We started with in persons meetings in NY including an emergency meeting in NYC to make sure all the ducks were in a row. It seemed like every step along the way required 8 hours of conference calls – how many languages to translate, which languages, how many pictures, how much text, pricing, print runs, what images for the cover – and who will the publisher be? “Who will the publisher be”? For seven years I have worked as a program manager of IBM Press books – and here was a golden opportunity to publish a golden book that just so happens (by NO SMALL FEAT) to be publishing on the IBM 100 Anniversary on June 16th. I can’t re-live the conversation for fear of my head exploding – let’s just say – the powers that be made the right decision and the book is part of the IBM Press portfolio.
It was a crappy winter day when I read the first section by Kevin Maney. Kevin was previously the tech editor at USA Today. I have said his name over 500 times. In a previous career, I was heavily involved in corporate PR – and on nearly every weekly call with the PR firm – my mantra was – “We need Kevin Maney to do a story on this company”. It didn’t happen – but I shut up once we got the Wall Street Journal story. (I bought 30 copies before I realized that they spelled our CEO’s name wrong). As Oprah constantly reminds people – when you dream big – you find that things happen even bigger than you can dream them – and the WSJ story was proof of that. Anyway – Kevin’s section of the book sucked me in and I sat at my laptop reading the whole thing in one sitting. I loved it and found the it fascinating. (geeky – for sure – but fun)
The bottom line is that the book is a great read. It’s inspiring and interesting. If you are an IBMer – there is no doubt you will feel amazed and proud of the accomplishments of the company. It makes you want to dream big like Thomas Watson did – and then have the universe reward you with something bigger than you could have dreamed of.
As always – I am the discount coupon goddess. I can save you 35% and free shipping in the US.
Coupon code: IBM100