Very excited that these folks found time to create 4 podcasts.
Hear Kristina Halvorson (author of Content Strategy for the Web, from Peachpit Press) and James Mathewson (blog) (a co-author of Audience, Relevance, and Search). Moderated by Mike Moran, author of Search Engine Marketing, Inc. and Do It Wrong Quickly.
This four-part audio podcast series explains the challenges companies face when presenting aggregated content to their users, and helps you think about how to create better aggregation user experiences.
Episode 1 introduces the issues and explains what’s at stake. Episode 2 defines the problem and explores the various approaches to aggregating social content. Episode 3 identifies common practices that help make curated experiences better. Episode 4 discusses the limits of curation and shows a number of situations where creation is required.