Web 2.0 and Social Networking

Joey Bernal does it again!  Joey is an IBM Press author, and is about to have his third IBM Press Book published.  While there a lot of Social Networking books in the marketplace – Joey’s book shows you how to implement inside the firewall.  Lotus Connections and WebSphere Portal users will really appreciate the content!


This book provides hands-on, start-to-finish guidance for business and IT decision-makers who want to drive value from Web 2.0 and social networking technologies. IBM expert Joey Bernal systematically identifies business functions and innovations these technologies can enhance and presents best-practice patterns for using them in both internal- and external-facing applications. Drawing on the immense experience of IBM and its customers, Bernal addresses both the business and technical issues enterprises must manage to succeed. He offers insights and case studies covering multiple technologies, including AJAX, REST, Atom/RSS, enterprise taxonomies, tagging, folksonomies, portals, mashups, blogs, wikis, and more. He also presents practical guidance for building robust, secure, collaborative applications by using applications and services from multiple sources with powerful tools such as WebSphere Portal, Lotus Connections, and IBM Mashup Center.

From now until 6/30/2010 you will be able to save 35% and get free shipping with the following coupon code: