Book Marketing At IBM Press we are in the process of creating an author marketing kit.  It is a comprehensive guide to help authors market their book.  That’s right authors need to market their book.  I strongly encourage authors not to leave all of the marketing up to the publisher.  While they are instrumental to getting your book out the door and into the channels there is still more to do.

Here are 5 tips:

  1. Start a blog.  But don’t wait until your book comes out.  Start the day you sign the contract with the publisher.  This will help to build an audience for your book and you can get great feedback by sharing ideas about your book.
  2. Apply for speaking opportunities.  Conferences love authors.  Speaking in front of 20, 200, 2000 people provides a great audience a book purchasers. 
  3. Here’s an easy one.  Does your email signature include a link to your book?  If not, add it.
  4.  Do you have a blog on Amazon?  This is an author blog for you to communicate with book purchasers.  It accepts from your blog – so you only have to write to your blog and it will upload to Amazon. Click here to sign up.
  5. Send bloggers your book and ask them if they would be willing to write a review. Exposure, exposure, exposure.