Guy Kawasaki and Dan Heath were popular keynotes at this IBM Conference and hence attendees were quick to line up for the book signings to meet the authors and buy their books. Guy’s Enchantment and Dan’s Made to Stick and Switch were the best sellers. With almost 200 titles to choose from, the following are top twenty-five best sellers. IBM’s Sandy Carter’s book, Get Bold – Using Social Media to Create a New Type of Social Business, was the best-selling IBM Press book.
| ISBN | Book Title |
| 9781591843795 | Enchantment |
| 9780385528757 | Switch |
| 9781400064281 | Made to Stick |
| 9781422131671 | Not for Free |
| 9780470876411 | Business Model Generation |
| 9781449397678 | Gamification by Design |
| 9780071738651 | Little Blackbook of Management |
| 9780470239599 | Multi-channel marketing |
| 9780470601785 | Visual Meetings |
| 9780071452298 | The Art of Talking to Anyone |
| 9780470529393 | Web Analytics 2.0 |
| 9781885167668 | Jeffrey Gitomers Little Black Book |
| 9780071746571 | Optimization Edge |
| 9780071739566 | Organizing for Success |
| 9780071493048 | Perfect Phrases for Dealing w Difficult People |
| 9780321704450 | The Naked Presenter |
| 9780071379441 | Dealing with People You Cant Stand |
| 9781576754221 | Eat That Frog |
| 9780132618311 | Get Bold |
| 9781576603451 | Guide to Supply Chain |
| 9780321525659 | Presentation Zen |
| 9780470632017 | Resonate |
| 9780133017373 | Supply Chain Network Design |
| 9780789747273 | Branding Yourself |
| 9781118147849 | Complete B2B Marketing |
