The hottest pre-order book on the IBM Press Book website is Sandy Carter’s Get BOLD. At IBM, I think of this VP as Social Media Sandy. She has been entrenched in Social Media/Social Business since the start of the evolution. Or is a marketing evolution? She was writing about it before I knew what it was. Her teams were using the tools in their infancy and I found myself learning and doing by following their lead. Oh - they are using YouTube. They send messages from Twitter. They have a Facebook page. I was able to transform IBM Press Book marketing by watching. But enough about me. Sandy has the coolest title at IBM – Vice President of Social Business Evangelism. Her newest book, Get Bold: Using Medial To Create a New Type of Social Business is publishing in a few weeks and Amazon has it as 35% off.
There’s a whole page about the book here and you can get chapter for FREE. p.s. There are case studies galore – which is always my favorite part!