It’s All about The Social Factor

I have been following the reviews on The Social Factor – Innovate, Ignite, and Win through Mass Collaboration and Social Networking by IBM’s Maria Azua.

It’s been great to see that ComputerWorld named the book a must read on Social Media Topics and love hearing comments like the following on Amazon.

“She provides relevant data from case studies, pointers on what not to do based on her extensive experience, and powerful insights on how to leverage the various tools and technologies to the maximum in today’s business environment.”

“This book has not only filled the gaps of my Social Networking knowledge, but also has and will be a resource for deciding which technologies are right for our business.”

“If you have not yet read Maria Azua’s book, The Social Factor, it is the must read book for any self-driven, aspiring and established professional; it will enhance your abilities, confidence, and above all transform you into a social agent for change in our globalized economy!”

Want to hear from Maria herself?  Check out her video on The Social Factor.

 

Social media marketing: 5 must-read books

CopmputerWorld just put out the list.  At IBM Press, we were thrilled to see that The Social Factor by Maria Azua made the cut!  Hat’s off to Maria on a fine book!

 

Green IT and Cloud Computing Podcast

 

In this 2-part podcast series, John Lamb, author of The Greening of IT and his colleague Ravi Subramaniam discuss Green IT and Cloud Computing. 

 

 

Part 1  explains the basics and helps you assess the business case for green IT. Part 2 continues the discussion with an emphasis on worldwide trends.

 

Start the new year off with Lotus Connections 2.5

 

How about 400 pages of Lotus Connections!  We’re excited about this new IBM Press book, which is scheduled to be available the last day of 2009.  Talk about cutting it close to have it out in 2009!

Social Networking for the enterprise is very hot – and this book could not have come out at a better time. 

IBM Lotus Connections 2.5: Planning and Implementing Social Software for Your Enterprise

Save 35% and Free Shipping with the following coupon code:

 

IBM0531

 http://www.ibmpressbooks.com/bookstore/product.asp?isbn=9780137000531

In this book, a team of IBM Lotus Connections experts thoroughly introduces the newest product, and covers every facet of planning, deploying, and using it successfully. The authors cover both business and technical issues, and present IBM’s proven, best-practices methodology for successful implementation. The authors begin by helping managers and technical professionals identify opportunities to use social networking for competitive advantage — and by explaining how Lotus Connections 2.5 places full-fledged social networking tools at their fingertips.

If you are attending Lotusphere 2010- you can meet the authors at the bookstore.  Visit them on Monday night 7pm-8pm.

 

Free Chapter – Rational Functional Tester – RFT

 

 

IBM Press books posts a free online chapter for the books that we publish.  This is valuable free content. 

To get chapter 3 from Software Test Engineering with IBM Rational Functional Tester – click here.

Want the whole book?  Here it is.

 

 

Rational Functional Tester

 

It’s been awhile since IBM Press Books published a Rational book.  This one is whopping – coming in at almost 700 pages. You can pre-order now and it will ship at the end of Ocotber, 2009.

Software Test Engineering with IBM Rational Functional Tester: The Definitive Resource

 

Here’s what the book covers:

Chapter 1:  Introduction to Rational Functional Tester
2. Chapter 2:  General Script Enhancements
3. Chapter 3:  XML
4. Chapter 4:  Managing Script Data
5. Chapter 5:  Debugging Scripts
6. Chapter 6: Managing Script Execution
7. Chapter 7:  Handline Unsupprted Domain Objects
8. Chapter 8:  Advanced Object Map Topics
9. Chapter 9:  Open Source Solutions
10. Chapter 10:  Domain-Specific Topics
11. Chapter 11:  RFT and Source Control with ClearCase 
12. Chapter 12:  Advanced TestObjects
13. Chapter 13:  RFT Proxy SDK
14. Chapter 14:  Issues Specific to Developing Scripts in VB.net
15. Chapter 15:  Using RFT on Linux
16. Chapter 16:  Internationization
17. Chapter 17:  Messaging Systems:  WebSphere MQ

TEST away!

 

Free Book Chapters – Web 2.0 and Social Networking topics

 

 

Chris Anderson’s book, Free – The Future of a Radical Price,  is all about the price point of “free”.  Chris is a great guy and in honor of listening to him yesterday on CBS’s Sunday Morning show, I am giving you a link to free chapters from IBM Press books.

Free chapters from the following books are available along with the ability to purchase the entire book at 35% off.

• The Social Factor
• Web 2.0 and Social Networking for the Enterprise
• Multisite ecommerce
• Search Engine Marketing Inc.
• The New Language of Marketing 2.0
• Do it Wrong Quickly

 

Get Your Jython Here

WebSphere Application Server Administration Using Jython

 

Coverage includes

• Mastering the Jython rules, characteristics, and properties that are most valuable in WebSphere scripting
• Viewing and manipulating WebSphere configuration and run-time details
• Making the most of the wsadmin scripting engine and objects–including rarely-used wsadmin parameters that can simplify administration
• Adjusting wsadmin properties to reflect your needs and environment
• Using the AdminApp scripting object to list, view, install, uninstall, and modify AppServer applications
• Using the AdminTask object to manipulate WebSphere Application Server at a high level
• Configuring the WebSphere Application Server with AdminConfig
• Manipulating active AppServer objects (MBeans) with AdminControl
• Controlling security, including aliases, roles, administrative and application security, and multiple security domains

 

 

 

 

Save 35% and Free Shipping with the following coupon code – Good until 6/30/2010

IBM9527

http://www.ibmpressbooks.com/bookstore/product.asp?isbn=0137009526

 

 

Web 2.0 and Social Networking for the Enterprise: Guidelines and Examples for Implementation and Management Within Your Organization

 

Joey Bernal does it again!  Joey is an IBM Press author, and is about to have his third IBM Press Book published.  While there a lot of Social Networking books in the marketplace – Joey’s book shows you how to implement inside the firewall.  Lotus Connections and WebSphere Portal users will really appreciate the content!

 

This book provides hands-on, start-to-finish guidance for business and IT decision-makers who want to drive value from Web 2.0 and social networking technologies. IBM expert Joey Bernal systematically identifies business functions and innovations these technologies can enhance and presents best-practice patterns for using them in both internal- and external-facing applications. Drawing on the immense experience of IBM and its customers, Bernal addresses both the business and technical issues enterprises must manage to succeed. He offers insights and case studies covering multiple technologies, including AJAX, REST, Atom/RSS, enterprise taxonomies, tagging, folksonomies, portals, mashups, blogs, wikis, and more. He also presents practical guidance for building robust, secure, collaborative applications by using applications and services from multiple sources with powerful tools such as WebSphere Portal, Lotus Connections, and IBM Mashup Center.

From now until 6/30/2010 you will be able to save 35% and get free shipping with the following coupon code:

IBM4898

http://www.ibmpressbooks.com/bookstore/product.asp?isbn=0137004893

 

Innovation at IBM

 

Innovation Passport: The IBM First-of-a-Kind (FOAK) Journey From Research to Reality  just came off the presses.  This book, written by Mary Jo Frederich and Peter Andews contains over 250 pages of content…

 How can you promote innovation that delivers real, profitable business value–again and again, year after year? For 14 years, IBM’s FOAK program has done just that. In Innovation Passport, FOAK’s leaders share the powerful lessons they’ve learned. Through actual project examples, you’ll discover how to craft more effective processes for making innovation happen…encourage collaboration…manage innovation portfolios…protect intellectual property…and systematically improve the chances of marketplace adoption. Whatever your role in innovation, this book will help you do it better, faster, and more profitably.

 

Chapter 1: A Program That Works    

Chapter 2: The FOAK Process: Phase I    

Chapter 3: How Ideas Take Shape    

Chapter 4: Getting the Most out of Partnerships     

Chapter 5: Choosing the Best Projects    

Chapter 6: The FOAK Process: Phases II and III     

Chapter 7: Clarifying Project Plans        

Chapter 8: Ensuring the Work Gets Done    

Chapter 9: Telling the Story: IBM’s Industry Solutions Labs    

Chapter 10: Portfolio Management    

Chapter 11: Contracts and Intellectual Property    

Chapter 12: A Guide for Creating Innovative Programs    

Chapter 13: The Future of Collaborative Innovation